Folks this isn’t just great PUNNERY at work – are you truly getting the most from your technical teams and driving your business?

One of the various reasons that you could be at your “wits end” because you don’t have many WIT (Women in Tech).

Once upon a time at the dawn of the computing age, women were present and helping drive what we know today as the information age.  Yet somewhere along the line they started to disappear and the rise of male dominated field has led to stifling of adopting innovative practices and technologies internally to companies.

There should be no alarms that go off when I say that women are resilient and when they improve, it reflects in family, community, and country. Yet the tech industry as a whole, seems to have hyperfocused on a certain stereo type of talent in the industry, and they have seemed to have painted themselves into a corner as the number of women in tech industry continues to decline.

What’s at stake when we continue to allow an industry that shows a declining pipeline of women in it’s wake?

There is no doubt that the industry appears to have been awakened about this issue.

Especially in the era of user experience and necessity for communication.

Where there are people there are women. Women tend to keep the fabric of society together. Whether or not they become mothers, they are generally care providers for someone in their family, or their adopted family.

There’s no denying the hard statistics that women choose nurturing roles such as secretary and administrative roles where women make up approximately 98% of that role, and nursing where there is approximately 92% women. Much of this is based off opportunity and available choices, however you can’t deny that the fundamental nature of the work appeals to many women. This could be based on scheduling around priorities and or the type of work. But given these roles rely heavily on communication and interactions with people we can make a great deal of assumption on how the tech industry could benefit from such a thing.

We talk about the rate of innovation, and I’d argue it’s not so much there is an abundance of new ideas…  the level of consumer adoption has propelled our ability to take on new technologies at a rate we have not yet ever seen. Our expectations snowball into a whirl of faster, better, smarter.

The latest trends are in IOT:  smarter devices, such as home automation and security devices. Schools are quickly transitioning to iPads instead of text books. Banking is automated and electronic.You could almost argue women can adapt faster to innovations in technology, as one Sarah Gibbard Cook has found in her research. A whopping

73% of women vs 65% men use social media !

While you look into a company’s IT Department, you’ll generally see many of the same type of person. What would happen if women made up half of the team that is responsible for support people to do their jobs and innovation??

Imagine what is possible when we give women a reason to be interested, and hire them.